Elevating the Learning Curve: Unified Digital
Revolution Empowers Fintech Education

smartmoney banner img

Project Overview

Smart Money is a fintech platform launched by Angel One, a company with over 30 years of experience in the stock market. The platform aims to educate and empower investors at all levels by providing practical insights, tools, and resources in various engaging formats, such as text, videos, infographics, podcasts, and quizzes. VoxturrLabs, a leading digital transformation agency, partnered with Angel One to design, develop, and optimize the Smart Money platform.

smart money project overview





Business Type



1.5M+ straight right arrow 7

Monthly website


Daily Website User

smart money project overview

Project Duration

13 Weeks


smart money logos


  • Content Diversification: Delivering practical insights and resources in engaging formats, including text, videos, infographics, podcasts, and quizzes, posed a challenge regarding content creation and curation.
  • Personalization and Adaptive Learning: Creating personalized learning pathways that adapt to each user’s goals, interests, and expertise level required a high degree of technological development and implementation sophistication.
  • Seamless User Experience: Creating a user-friendly interface and optimizing the platform’s usability and navigation were critical to providing investors a seamless and intuitive experience.
  • Integration of Advanced Tools and Data: Incorporating advanced tools and real-time market data into the platform required robust integration capabilities while maintaining a user-friendly interface.
  • Scalability and Performance: Ensuring the platform could handle a growing user base, perform optimally, and deliver a seamless experience across various devices and platforms presented scalability and performance challenges.


  • Content Strategy and Curation: VoxturrLabs collaborated with Angel One to develop a comprehensive content strategy encompassing various engaging formats, ensuring diverse resources to educate and empower investors.
  • Personalization Engine: VoxturrLabs implemented a personalized recommendation engine that utilized machine learning algorithms to deliver tailored content based on investors’ profiles, preferences, and knowledge levels.
  • User-Centric Design: VoxturrLabs adopted a user-centric design approach, conducting thorough research and user testing to optimize the user experience, resulting in a user-friendly interface and intuitive navigation.
  • Seamless Integration: VoxturrLabs utilized robust integration techniques to seamlessly incorporate advanced tools and real-time market data, ensuring that investors could access valuable insights within the platform.
  • Scalability and Performance Optimization: VoxturrLabs conducted rigorous testing, optimization, and iterative improvements to ensure that the Smart Money platform could scale effectively, perform optimally, and deliver a seamless experience across various devices and platforms.


Design Process

smartmoney design process img


VoxturrLabs conducted comprehensive market research to identify the needs and preferences of the target users, which included investors and traders at various levels of financial expertise.

Key insights

key insights img
  • Cater to diverse user base: Address varying levels of financial expertise through tailored content and features.
  • Simplify financial information: Break down complex jargon and concepts into easily understandable language.
  • Offer engaging content formats: Utilize diverse formats, such as videos, infographics, podcasts, and quizzes, to appeal to users.
  • Personalized learning pathways: Enable users to progress at their own pace and focus on their areas of interest.
  • Foster a supportive community: Facilitate networking and knowledge exchange among like-minded users.
  • Provide real-time market data and expert insights: Offer advanced tools and resources to cater to the needs of expert users.
key insights img

Define Phase

Persona 1

pretty young woman


  • Name
  • Sarah
  • Age
  • 32
  • Occupation
  • Marketing Manager
  • Financial
  • Beginner


Sarah is a busy professional who wants to start investing in the stock market but feels overwhelmed by its complexity and jargon. She is looking for an intuitive and engagingplatform to help her learn about investing at her own pace.


  • Gain a better understanding of financial concepts and investment strategies.
  • Develop the confidence to make informed investment decisions.
  • Access educational resources that are easy to understand and engaging.

Pain Points

  • Difficulty understanding complex financial jargon.
  • Limited time to dedicate to learning about investing.
  • Lack of engaging and user-friendly investment education platforms.

Persona 2

young handsome man


  • Name
  • James
  • Age
  • 45
  • Occupation
  • Financial Analyst
  • Financial
  • Intermediate


James has invested in the stock market for several years, focusing mainly on long-term investments. He is looking for a platform to help him refine his investment strategies and stay updated on market trends.


  • Enhance his knowledge of advanced investment strategies.
  • Stay informed about market trends and relevant news.
  • Access in-depth analysis and expert opinions to inform his investment decisions.

Pain Points

  • Struggles to find a single platform that caters to his intermediate investment knowledge.
  • Limited access to reliable and up-to-date market information.
  • Difficulty finding a platform that offers advanced educational content.

Persona 3

young beautiful woman


  • Name
  • Mia
  • Age
  • 28
  • Occupation
  • Day Trader
  • Financial
  • Expert


Mia is a full-time day trader who constantly monitors market movements to capitalize on short-term fluctuations. She seeks a platform that provides real-time market data, expert insights, and advanced tools to support her trading activities.


  • Access real-time market data and analysis to inform her trading decisions.
  • Learn about advanced trading strategies and techniques.
  • Connect with a community of traders to exchange ideas and insights.

Pain Points

  • Difficulty finding a comprehensive platform that caters to her advanced trading knowledge.
  • Limited access to real-time market data and expert insights.
  • Struggles to find a platform that offers a supportive community for traders.

Design Phase

Landing Page

landing page screenshot

Stock Market Course Page

stock market screenshot

Short Course Page

short courses screenshot1

Different Investment Page

investment screenshot

Registration Page

registration screenshot

Login Page

login screenshot


VoxturrLabs gathered feedback from users like Sarah to evaluate the platform’s effectiveness. 

testing icon

Usability Testing

Users were asked to complete specific tasks on the platform to evaluate its ease of use and navigation.

evalution icon

Content Evaluation

 Users provided feedback on the platform’s content, including its relevance, clarity, and level of engagement.

experience icon

Overall Experience

Users shared their overall experience, including the platform’s aesthetics, interface, and brand identity.

Key Challenges

Developing the Smart Money platform presented several challenges that VoxturrLabs and Angel One had to overcome to create a user-centric, engaging, and effective fintech solution:

smart money project overview
  • Catering to Diverse User Need
    Designing a platform that addressed the unique needs of users with different financial expertise levels, from beginners to expert traders, posed a significant challenge. Striking the right balance between simplicity and depth of information was crucial.
  • Personalization and Adaptive Learning
    Implementing personalized learning pathways and adaptive learning features required extensive research and technological development to ensure that each user’s experience was tailored to their goals, interests, and expertise level.
  • Creating Engaging and Accessible Content
    Developing content in diverse formats that were engaging and accessible to users with different learning preferences and abilities required careful planning and collaboration with content creators and subject matter experts.
  • Integrating Real-time Market Data
    Incorporating real-time market data, expert insights, and advanced tools for expert users while maintaining a user-friendly interface presented technical and design challenges that must be resolved.
  • Building a Supportive Community
    Creating a platform that fosters networking, knowledge exchange, and support among users required thoughtful design of community features and moderation strategies to ensure a positive and productive environment.
  • Ensuring Scalability and Performance
    Designing a platform that could handle a growing user base and deliver a seamless experience across various devices and platforms required rigorous testing, optimization, and iterative improvements to ensure optimal performance and scalability.
smart money project overview


The partnership between VoxturrLabs and Angel One led to significant success for the Smart Money platform, including:

mockuuups iphone
  • Increased user engagement: Users actively participated in quizzes and podcasts and spent more time exploring the platform’s content.
  • Improved financial literacy: Users reported a better understanding of financial concepts and increased confidence in their investment decisions.
  • Higher user retention: The platform’s intuitive design and diverse content formats contributed to a higher rate of users returning regularly.
  • Enhanced brand reputation: The success of the Smart Money platform solidified Angel One’s reputation as a reliable and innovative provider of financial education and resources.
  • Strong brand presence: The distinctive brand identity and messaging strategy helped Smart Money stand out in a competitive market, attracting a loyal user base.
mockuuups iphone

Thank You

For Scrolling

We really appreciate your taking the time to check our case study out!
We‘d be grateful to hear your feedback.